When planning to sell a property, many improve and even renovate it, invest in a garden, get more land approved for construction–all to maximize the profit at the moment of the sale. In this sense, digital assets are similar to real estate ones. I’ve accompanied a few companies on the exit journey for their Amazon …
5 moves that can increase the pre-exit value of your Amazon brand: Read More »
As a court expert witness for e-commerce and digital marketing, I’m often aware of the sensitive issue involving digital asset ownership.Such issue arises in the ownership of an Amazon account, of a registered trade mark, a Facebook page, a domain, etc.Just like recording an apartment in the land registry office, we would like our digital …
Many times, partner disputes and litigation involve “escalating” the issue to the courts.If it’s about e-commerce, digital promotion, and similar issues, the contestants sometimes end up having to provide expert witnesses on their own behalf, in order to estimate damages or establish any negligence.So in most cases, the lawyer is looking for a witness capable …
Working with an Expert Witness to provide Expert Opinion at Court Read More »
In the Covid-affected market, finding employees is hard, especially those who were hard to find even before Covid. The e-commerce manager is definitely one of the most challenging roles in the organization, mainly because:1. The organization deosn’t really know how to define the required characteristicsThe characteristics in the classified ads (at least those that contact …
How to define the right classified ad for an e-commerce manager Read More »
